One experienced product partner. Thinking about your product every day.
An embedded partnership for founders who want sharper product decisions, faster execution, and a product that wins.

Embedded, not advisory.
I work with you, not for you.
Minimum 80 hours/month.
Deep involvement, real impact.
Limited partnerships.
Quality over quantity.
You're pulled in a hundred directions.
Founders wear every hat.
In the middle of it all, product thinking often takes a back seat.
While you run the business, someone should be thinking deeply about the product.
I become your product partner. Here's where I focus.
I adopt your thinking, your ideology, and your processes—everything around the product.
Only when it directly impacts the product.
A simple rhythm. Every month.
A focused cadence that keeps your product moving forward.
Priorities
Define the most important problems to solve.
Discovery
Understand users, market, and the real problem.
Decisions
Make clear calls on what to build, what not to.
Execution
Guide the team, remove roadblocks, stay aligned.
Review & Iterate
Measure, learn, and plan the next cycle.
Better product decisions. Stronger outcomes.
Faster decisions
Less debate.
More clarity.
Better priorities
Focus on what
moves the needle.
Less wasted effort
Build less.
But build right.
Stronger product
More value for users.
More love for your brand.
Founder confidence
Know your product
is in good hands.
Strategic Partnership built for depth, not hours.
- ✓ Embedded product partnership
- ✓ Up to 80 hours/month
- ✓ Weekly working sessions
- ✓ Asynchronous support (WhatsApp/Slack)
- ✓ Reviews, feedback & strategic input
- ✓ Everything aligned to product outcomes
Do I need to have completed Blueprint first? +
Is 80 hours the ceiling? +
What does the async channel actually look like? +
Can we pause or exit the retainer? +
How is this different from hiring a part-time strategic hire? +
How is the retainer priced? +
Great products aren’t built in meetings. They’re built through thousands of thoughtful decisions.
Let’s build something great—together.
Contact to Learn More

