Privacy Policy.

Introduction

Parikh Advisory (‘we’, ‘us’, ‘our’) is committed to protecting the privacy and personal data of all individuals who interact with this Website (‘you’, ‘your’). This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and the rights available to you.

This Policy applies to all personal data collected through parikhadvisory.com, including contact forms, newsletter subscriptions, enquiry submissions, and any direct communications initiated through this Website.

By using this Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Policy, please discontinue use of the Website.

Who We Are

Parikh Advisory is a consultancy business operated by Vikram Parikh, an individual consultant based in Pune, Maharashtra, India. Parikh Advisory is the data controller for personal data collected through this Website.

What Personal Data We Collect

We may collect the following categories of personal data when you interact with this Website:

Data You Provide Directly

• Full name
• Email address
• Company name and job title
• Phone number (if provided voluntarily)
• Industry, funding stage, and product challenge description (via contact or enquiry forms)
• Any other information you choose to include in a message or form submission

Data Collected Automatically

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or source
• Date and time of visit

Data from Third-Party Tools

This Website may use third-party tools including Google Analytics, HubSpot, Calendly, and email marketing platforms. These tools may collect data independently in accordance with their own privacy policies. We encourage you to review the privacy policies of any third-party tools you interact with through this Website.

How We Use Your Personal Data

We use collected personal data for the following purposes:

• To respond to enquiries and contact form submissions.
• To schedule and manage discovery calls and consultations via Calendly.
• To send the newsletter or product insights you have subscribed to.
• To understand how visitors use the Website and improve its content and functionality.
• To assess whether a potential engagement is a suitable fit.
• To communicate relevant updates about Parikh Advisory’s services.
• To comply with applicable legal obligations.

We do not sell, rent, or trade your personal data to any third party for marketing purposes.

Legal Basis for Processing

Where applicable under Indian data protection law (including the Digital Personal Data Protection Act, 2023) and, where relevant, international frameworks such as the GDPR, we process your personal data on the following legal bases:

• Consent — where you have actively submitted a form, subscribed to communications, or provided information voluntarily.
• Legitimate Interests — where processing is necessary for the operation of the Website and the conduct of our consultancy business, and those interests are not overridden by your rights.
• Contractual Necessity — where processing is required to take pre-contractual steps at your request or to fulfil an engagement.
• Legal Obligation — where we are required to process data to comply with applicable law.

Data Retention

We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, including:

• Enquiry and contact form data: retained for up to 24 months from the date of submission, or until you request deletion.
• Newsletter subscriber data: retained until you unsubscribe.
• Engagement and client-related data: retained for the duration of the engagement and up to 5 years thereafter for legal and accounting purposes.
• Analytics data: retained in accordance with the applicable third-party tool’s data retention settings (typically 14–26 months for Google Analytics).

Data Sharing and Third Parties

We may share personal data with third-party service providers who assist in operating this Website and delivering our services, including:

• Calendly — for appointment scheduling.
• Google Analytics — for website analytics.
• Email marketing platforms (e.g., Mailchimp, HubSpot) — for newsletter delivery.
• Cloud hosting and website infrastructure providers.

All third-party providers are required to handle data in compliance with applicable privacy law and are not permitted to use your data for their own purposes beyond the services they provide to us.

We do not transfer personal data internationally unless required by the nature of the service and appropriate safeguards are in place.

Cookies

This Website may use cookies and similar tracking technologies to enhance user experience, analyse traffic, and understand visitor behaviour. Cookies are small text files stored on your device by your browser.

Types of cookies used may include:

• Strictly necessary cookies — required for the Website to function.
• Analytics cookies — used to understand how visitors interact with the Website (e.g., Google Analytics).
• Functional cookies — used to remember preferences and improve experience.

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of this Website.

Your Rights

You have the following rights in relation to your personal data:

• Right to Access — to request a copy of the personal data we hold about you.
• Right to Rectification — to request correction of inaccurate or incomplete data.
• Right to Erasure — to request deletion of your personal data, subject to legal obligations.
• Right to Restrict Processing — to request that we limit how we use your data.
• Right to Object — to object to processing based on legitimate interests.
• Right to Data Portability — to receive your data in a structured, machine-readable format.
• Right to Withdraw Consent — where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at vikram@parikhadvisory.com. We will respond within 30 days. We may need to verify your identity before processing your request.

Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include secure email practices, access controls, and the use of reputable third-party platforms with their own security standards.

However, no method of transmission over the internet is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

Children’s Privacy

This Website is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately at vikram@parikhadvisory.com and we will take prompt steps to delete such data.

Links to Third-Party Websites

This Website may contain links to external websites. This Privacy Policy applies only to parikhadvisory.com. We are not responsible for the privacy practices of external websites and encourage you to review their privacy policies independently.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The effective date at the top of this document reflects the most recent revision. We encourage you to review this Policy periodically. Continued use of this Website following any update constitutes acceptance of the revised Policy.

Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact: