I convert problems into workflows.
Fourteen years across technology, product and commercial systems.
I enjoy conversations that most people avoid — the ones that prevent expensive mistakes.
A path built on curiosity, clarity and conviction.
From a curious child to a problem solver by choice, every chapter shaped the way I think and the work I do today.
The Curious Years
Questions before answers. A natural pull towards how things work.
The Foundation
Engineering taught me structure. Life taught me perspective.
Early Career
Technology, systems and teams. I learned by doing and by failing.
Building & Experimenting
Ventures, products and partnerships. Curiosity turned into conviction.
Purposeful Impact
Helping leaders make better decisions that compound over time.
What's Next
Bigger problems. Deeper impact. Built with the right people.
Before Parikh Advisory...
there was curiosity.
I didn’t start with a grand plan.
I started with a deep interest in how things work — and what breaks when they don’t.
questions
assumptions
right sequence
Software Developer
Started as a .NET Developer. Loved solving technical puzzles.
Business Analyst
Discovered my passion for understanding business problems.
Product & Enterprise
Worked across products and multiple domains at scale.
Product Leadership
Led product teams and built platforms from 0 to 1.
Commercial Systems
Focused on growth, monetization and commercial engines.
Parikh Advisory
Built the firm to help founders make better decisions.
Different industries.
Same lessons.
Every industry has unique problems.
The patterns might look different, but the principles that solve them don't.
That's what years in the field teach you.
Healthcare
Taught me regulation and empathy.
Insurance
Taught me risk and liability.
Taught me systems and execution.
FinTech
Taught me risk, credit and scale.
AI / Technology
Taught me speed and leverage.
Consumer Products
Taught me behaviour and simplicity.
I learn from every environment,
but I carry forward what truly matters—
clarity, patterns and people.
Beyond the work,
this is what
grounds me.
I’m an introvert. I talk less, think more, and observe deeply.
My family changed how I think about decisions. My son taught me patience and perspective in ways no boardroom can.
I read. I write. I reflect. Not to escape complexity, but to understand it better.
I believe the best decisions come from a calm mind and a clear conscience.
Curiosity keeps me growing.
Purpose keeps me moving forward.
The market isn’t short of experts.
It’s short of humanity.
Everyone has solutions.
Most over-engineer them.
The cost is always paid by the client.
I’m here to change that.
Technology will give you options.
Systems will give you scale.
But only humanity will give you the right decision at the right time.
Understand
the real problem
So well that the right solution becomes obvious.
Protect the
downside
The best decision is the one that protects the founder from regret.
Simplicity
scales
Simple workflows are easier to adopt, easier to operate and easier to scale.
Humanity builds
trust
We go as a friend, not as a consultant. That changes everything.
Principles
I don’t compromise on.
These beliefs shape how I think, decide, advise and build—every single day.
Think
before building.
Clarity before code. Understanding before solutions.
Protect
the downside.
The best outcome is meaningless if the risk is unmanaged.
Humanity
over everything.
People are not variables. Empathy creates better decisions.
Simplify
relentlessly.
Simplicity is the key driver of speed and alignment. Simplicity compounds.
Logic
before code.
Technology is a tool. Logic is the differentiator.
Compounding
over time.
Small, consistent decisions create extraordinary results.
If we work
together...
I don’t sell certainty.
I help founders make better decisions with the information they have today.
